NEWS

The Sigma Corporation is pleased to announce
that Sigma's full-frame mirrorless camera, the Sigma BF, has been
selected for the "Gold Selection" in the JIDA Design Museum Selection
Vol.27, organised by the Japan Industrial Design Association (JIDA).



The JIDA Design Museum Selection invites recommendations widely,
primarily from JIDA members, and each year selects products with
outstanding design. The "Gold Selection" is awarded through a special
screening conducted with external experts as juries, and is given to
products among the selected items that particularly embody the spirit of
the times or demonstrate exceptional design quality. This year, 5
products out of a total of 59 selected items received the "Gold
Selection," and this marks the first time that a Sigma camera has been
chosen for the "Gold Selection."

Overview

Selected product: Sigma BF

Product information: https://www.sigma-global.com/en/cameras/bf/

Evaluation comments by the Jury:

In addition to its seamless body, carved from a solid aluminum ingot,
the camera offers a satisfying weight that conveys the tactile richness
and materiality of metal. The subtle tapers in the details and the
precisely machined knurled surfaces create a grip that feels as if it
gently adheres to the hand, embodying an exceptional industrial design
that appeals to both sight and touch.

Its unique user interface, which allows intuitive fingertip control of
settings such as shutter speed and aperture, also provides an immersive
shooting experience.



For further information on the selected products in the JIDA Design Museum

Selection Vol.27, please visit:

http://jida-museum.jp/collection.html/selection.html (Japanese)

Sigma BF at the "JIDA Design Museum Selection Vol.27 Tokyo"

Period: January 16 (Fri) - 20 (Tue) , 2026

Venue: AXIS Gallery（AXIS Building 4F, 5-17-1 Roppongi, Minato-ku, Tokyo)

Details: Exhibition of selected products for the JIDA Design Museum Selection Vol.27

* Free admission

About the JIDA Design Museum

Established in 1993, the JIDA Design Museum opened a permanent
exhibition space in 1997. Currently, it operates the "JIDA Design Museum
in AXIS" showcase window at the JIDA Secretariat (AXIS Building 4F,
Roppongi, Tokyo). Guided by the principle of "selecting outstanding
contemporary products and collecting and preserving them whenever
possible," it has accumulated over 25 years of history and continues its
activities to widely disseminate the world of industrial design.

https://jida-museum.jp/ (Japanese)

https://www.jida.or.jp/home/about (About JIDA, English)

About Sigma

MADE IN AIZU, JAPAN,

"The Art of engineering. Engineering for Art."



Sigma is a Japanese manufacturer of lenses and cameras. Founded in 1961,
we innovate and push the standards of optical engineering out of a deep
respect for the creative ways photographers and filmmakers engage with
the world. Made in Aizu, Japan is made possible by Sigma's sole
production base, the Aizu factory in Japan. This quality embodies the
true essence of Sigma--an integration of local wisdom, craftsmanship,
and technology.

www.sigma-global.com

【Contact】

For Press inquiries please contact pr@sigma-photo.co.jp